Purpose – The Virgin Islands Department of Education’s Office of Public Relations and Communications exists to heighten the public’s awareness of the Department’s primary message, ensuring that all students are prepared for college or the career of their choice upon graduation from high school. Additionally, the Public Relations Office provides publicity for activities and the many successes surrounding the Department’s schools, students, teachers, employees and leadership. The Public Relations Office also manages the brand and image of the Department of Education through internal and local avenues.
Advertising – The Public Relations Office manages and oversees the Department’s official advertising campaigns through radio, television, print and social media, as well as through cinema and ferry advertising.
Communications – The Public Relations Office disseminates information by providing regular updates, emergency notifications and special announcements to the Department’s faculty and staff. This serves to build employee morale and to keep employees abreast of activities across the two districts. The Public Relations Office also supports the Department by fulfilling requests for funeral booklet messages as well as congratulatory messages for celebratory events.
Marketing – The Public Relations Office uses advertising, public relations, social media, publications and the web presence to promote Department accomplishments, events and services.
Media Relations – The Public Relations Office works with the media to share Department news, information and stories by building solid relationships with members of the media. This is done through press releases, media advisories and other means of communication.
Graphic Design – The Public Relations Office creates visually appealing and high-quality graphics and designs to support the Department of Education's messages, for online, electronic and print mediums.
Videography – The Public Relations Office, through the use of contracted vendors, manages the production of video campaigns for television, cinema and other digital methods to promote the Department’s schools, students, employees and leadership.
Online and Print Publications – The Public Relations Office produces monthly online newsletters and a bi-monthly print publication to promote the Department and its activities.
Television – In conjunction with WTJX Channel 12, the Public Relations Office produces a monthly talk show that explores a range of topics relevant to public education. The host-and-guest format features topics of student successes, educator effectiveness, curriculum and instruction, social influences affecting students, and a host of other subjects.
Website – The Public Relations Office takes the lead in managing the Department’s website (www.vide.vi) and monitors the online presentation of the Department on the Internet.